Wal-Mart Pricing Report: Round XXIV

Presidente Supermarket’s Focus On Produce

Excerpted from GrocerySupermarket.net October 20, 2011

Today, Presidente Supermarket is one of the largest Hispanic supermarkets in the United States, enjoying special preference of non-Hispanic and Hispanic customers in Florida. The supermarket still makes efforts to reduce the costs and improve its operations, so as to continue to reduce the prices of its products. All these steps are made without any negative effect on the different products sold, [resulting in] annual increase of 20 percent in the customer base during the past five years.

Presidente Supermarket characterizes itself by lower prices. You should not be surprised to find meals that can feed over four people for less than $10. However, you should not be fooled, because the ingredients are wonderful, and the good thing is that most of them are locally produced. For instance, if you love bell peppers, you can get different types at Presidente Supermarket at low prices; quite cheaper than many other supermarkets in the city. Imagine being able to buy green peppers (3 lbs.) for 99-cents.

If you are the type who is not interested in anything unique or terribly fancy, you can really save your money as you shop at Presidente Supermarket. Doing that, you’ll also be giving support to a local produce and a local business. Some veggies, like tomatoes, peppers and potatoes are cheaper than the prices of the competitors. However, most non-food products are somehow expensive and the options are a little limited.